A LUNCH BAG DESIGNED TO INSPIRE CHANGE

We believe that the simple practice of packing your lunch can bring incremental change to all areas of your life: from your dietary choices, to your finances, to ridding the world of litter.


KICKSTART WELLNESS

Meal planning and packing healthy food that you love is a proven tactic for kick-starting incremental change in all areas of your life.  

OUR FOUNDERS STORY OF PERSONAL TRANSFORMATION

SoYoung's founder, Catherine Choi overcame a serious heroin addiction in her 20s that nearly killed her. Today, she shares openly about her past struggles, her ongoing battles with self-esteem, and the daily practices that have helped her in building a successful business. 

SPEND INTENTIONALLY

The average cost of eating lunch out in North America is nearly $12, while packing lunch costs only $4. Save up to $2,000 a year simply by bringing your food from home.  

LEAVE NO TRACE

North America produces over 285 million tons of waste every year - much of it single-use food wrapping. We can reverse this trend with reusable containers filled with fresh, unprocessed food. 

 


SOYOUNG STORIES