Catherine's Reflections

PART 1: What if this is what it feels like when you’re pursuing your dream?

PART 1: What if this is what it feels like when you’re pursuing your dream?

Back in 2018, when I decided to share the personal story of my recovery from heroin addiction in my mid-twenties publicly on SoYoung’s website and ...

What This New Year Means to Me: A Personal Reflection from Our Founder Catherine

At the start of this new year, the word emergence seems to be constantly on my mind. Perhaps you are having a similar word run through your head as...

8 Things I’ve learned in 18 years of entrepreneurship

FROM OUR FOUNDER, CATHERINE CHOI As I reflect on 2022, the biggest personal milestone that comes to mind is that my oldest child, Noah, went off to...

February Self-Care

As we move into a new month I wanted to check-in, see how everyone is doing and share a few things that have been helping me stay energized as we ...

Catherine's Picks for January Self-Care

It’s hard to believe we’re already halfway through the first month of 2021. For many of us this season is filled with promises to take added car...

Your body knows

Do you believe that your body is talking to you? A few years before I started SoYoung, I studied shiatsu with a Zen Buddhist teacher for a year. ...

What is a life well lived? ⠀

Do you remember what it felt like as a kid when the only thing that mattered was having fun? I remember things like loving swimming in the lake at ...

What you do everyday matters more than what you do once in a while

I can hardly remember the days that I woke up and immediately checked my emails. (No judgement if you do this). But I had too many days where I hit...

Welcome to the Path to Power

This program was inspired by the fact that SoYoung itself exists as a result of my taking small, consistent steps towards a vision of who I wanted ...

Things I Learned In 2020⁠

Hi everyone! From the bottom of my heart, thank you for being a part of this community, I can’t wait to see what the future brings us. - Cath...

Are you glad to be a woman?

Hi everyone, Catherine here. This month we celebrate Women's History Month and I have a question for you:Are you glad to be a woman?I was raised in...

A very personal end of year reflection from Catherine

It is March 19th 2021, 2 days before my mother’s final passing from this earth. 20 months earlier, late in the summer of 2019, she had received a ...

What I remembered when I drank the sacred plant medicine ayahuasca

“You have the power to heal your life, and you need to know that. We think so often that we are helpless, but we're not. We always have the power ...